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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 23, 2013

Chief WEB Marketer
New Portal Gives Consumers Insight Into What Marketers Know About Them
5 Ways Emotions Impact Digital Marketing Success
Chief Marketer Listline

New Portal Gives Consumers Insight Into What Marketers Know About Them

By Jason Hahn

Omnicom Group and Publicis GroupeA new portal launched by Acxiom gives consumers a chance to see just how much  personal information the company has amassed about them.

5 Ways Emotions Impact Digital Marketing Success

By Jon Fox

many small light bulbs equal big oneDigital platforms offer numerous ways for marketers to connect with consumers. But even the most advanced technology won't engage if it doesn't spark an emotional connection.


Chief Marketer Listline Sept. 22

By Casey McClay

alloyEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured include Alloy Apparel and the Pennwell Technology Email Masterfile.

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