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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 16, 2013

Chief WEB Marketer
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want
Generating Customer Feedback With Real Conversations
Chief Marketer Listline
Join Us As We Announce the 2013 PRO Awards Winners

Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

By Alex Lustberg

prospectingA new survey by The Economist Intelligence Unit and Lyris suggests that excessive personalization can undermine marketing effectivensss. Still, it's a highly popular tactic for many companies. What gives? 

Generating Customer Feedback With Real Conversations

By Brad Mehl

Large group of business people discussing.In the digital world, marketers are blessed with a plethora of tools to collect opinions, ideas and reviews from their audience. But it pays to remember that sometimes nothing is better than real face-to-face conversations when it comes to generating customer feedback.

Chief Marketer Listline

By Casey McClay

highlights-helloEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Casual Living Magazine and Highlights Hello.

Join Us As We Announce the 2013 PRO Awards Winners

By Patricia Odell

2013 PRO AwardsCome join us at the live PRO Awards Gala on October 1 at the Helen Mills Theater in New York City. Cheer! Learn! Steal Ideas!

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Sept. 26, 2013 2:00 pm ET
Making the Most of Marketing Resources: How Your Can Boost Performance and ROI

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