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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

October 07, 2013

Chief WEB Marketer
Targeted Email Helps Freshpair Engage a Variety of Audiences
Acxiom Aims to Break “Data Monopoly” With New System
PROtober: On Stage With The Chicago Shakespeare Theater
Chief Marketer Listline Oct. 7

Targeted Email Helps Freshpair Engage a Variety of Audiences

By Beth Negus Viveiros

freshpair-355A robust email program targeting nine core segments is a key marketing component in helping Freshpair reach a diverse customer base. Learn how the underwear etailer uses email to boost ROI and brand engagement.

Acxiom Aims to Break “Data Monopoly” With New System

By Jason Hahn

acxiom-logo_300Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

PROtober: On Stage With The Chicago Shakespeare Theater

By Beth Negus Viveiros

4.2.7In PROtober, Chief Marketer is profiling 2013 Pro Award winning brands on the Big Fat Marketing Blog. We kick things off with the Chicago Shakespeare Theater.

Chief Marketer Listline Oct. 7

By Casey McClay

RatchetWrench_coverEach week, Chief Marketer and NextMark share new to market files. Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

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