Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

October 07, 2013

Targeted Email Helps Freshpair Engage a Variety of Audiences

Acxiom Aims to Break “Data Monopoly” With New System

PROtober: On Stage With The Chicago Shakespeare Theater

Chief Marketer Listline Oct. 7

Targeted Email Helps Freshpair Engage a Variety of Audiences

By Beth Negus Viveiros

A robust email program targeting nine core segments is a key marketing component in helping Freshpair reach a diverse customer base. Learn how the underwear etailer uses email to boost ROI and brand engagement.
FULL ARTICLE

American Statistical Assn under new management

Gain access to more than 18,000 active members of the American Statistical Association who work in industry, government, or academia in areas ranging from health policy research to risk analysis. For full info, contact Candy Brecht, 703-706-0383.

Acxiom Aims to Break “Data Monopoly” With New System

By Jason Hahn

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
FULL ARTICLE

Choosing designer styles, comfortable casuals, business apparel, and kids' clothes…these buyers of apparel & accessories fill their closets and still love to shop! Infogroup Targeting Solutions has 90+ apparel & accessories files you need for your next targeted offer. Contact our List Management team at 402.836.5100 or [email protected]

PROtober: On Stage With The Chicago Shakespeare Theater

By Beth Negus Viveiros

In PROtober, Chief Marketer is profiling 2013 Pro Award winning brands on the Big Fat Marketing Blog. We kick things off with the Chicago Shakespeare Theater.
FULL ARTICLE

Chief Marketer Listline Oct. 7

By Casey McClay

Each week, Chief Marketer and NextMark share new to market files. Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.
FULL ARTICLE

This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows.
Register today at eventmarketer.com/eventtech!

Click here now!

Related Whitepapers

Getting Started with Social Relationship Management

Turn Tire Kickers into Customers (and Other Lead Nurturing Cliche's That Actually Work)

4 Common Digital Dilemmas and Ways to Solve Them

Forbes Insights, The New Rules of Engagement

2013 Lead Management Optimization Study: Key Trends Analysis

5 Key Principles That Enhance Customer Engagement

Putting Social to Work for Your Business

The CMO's Guide to Beating the Engagement Crisis

Related Events

Accelerating the Sales Cycle With Content Marketing and Video
Live Webinar | Oct. 10, 2013 @
2 PM ET

More than ever, marketers are using video as part of their content marketing strategy to capture, engage, and convert website visitors — and accelerate the sales cycle. Join Brightcove for a compelling conversation on how and why brands are utilizing video in their content marketing strategy

Register Today!

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