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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 28, 2013

Chief WEB Marketer
Major League Soccer Scores With Personalized Email
B2B Buyer’s Journey No Longer Begins With the Salesperson
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Major League Soccer Scores With Personalized Email

By Jason Hahn

soccerEmail personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. Learn how more relevant messaging is helping the league connect soccer fans with dynamic content.

B2B Buyer’s Journey No Longer Begins With the Salesperson

By Beth Negus Viveiros

suitcaseToday’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. By the time they talk to a salesperson, buyers have researched extensively online and gotten the advice of their peers. Learn how marketing and sales need to address this new world order.

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By Chris DeMartine

Screen Shot 2013-05-21 at 10.57.03 PMEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coastal Angler and The Word Among Us.

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