Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 28, 2013

Major League Soccer Scores With Personalized Email

B2B Buyer’s Journey No Longer Begins With the Salesperson

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Major League Soccer Scores With Personalized Email

By Jason Hahn

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. Learn how more relevant messaging is helping the league connect soccer fans with dynamic content.
FULL ARTICLE

SLA 2013 in San Diego!
Be a part of the excitement as leaders and members of the Special Libraries Association gather for the 2013 Annual Meeting. For great results, combine postal and email options for the conference! Candy Brecht, 703-706-0383.

B2B Buyer’s Journey No Longer Begins With the Salesperson

By Beth Negus Viveiros

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. By the time they talk to a salesperson, buyers have researched extensively online and gotten the advice of their peers. Learn how marketing and sales need to address this new world order.
FULL ARTICLE

3 strong sources of names for kids fall & holiday mailings: (12 month counts) Garnet Hill Kids – 221,000 Buyers Garnet Hill Families – inquire for age counts 25+ combined continuations • $65/M All-Inclusive Test Rate for Publishers NEW! Garnet Hill Marketing Genetics Enhanced – 324,000 Children’s Apparel • 446,000 Children’s Merchandise. Linda Thompson, Infogroup Targeting Solutions, 402.836.5154

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By Chris DeMartine

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coastal Angler and The Word Among Us.
FULL ARTICLE

B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes"
Register Now!

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