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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 20, 2013

Chief WEB Marketer
Finding the Right Lead Generation Strategy
Big Data is Good—But Big Testing is Better
Chief Marketer Listline 

Finding the Right Lead Generation Strategy

By Gregg Schwartz

hands-355What is the best strategy for your company, inbound or outbound marketing? That depends on how much search traffic your product or brand is generating.


Big Data is Good—But Big Testing is Better

By Scott Brinker

many small light bulbs equal big one

To succeed, marketing teams need to adapt to new technologies and learn new skill sets to make the most of the vast sea of data rushing their way every day. Learn how you can move towards true data-driven decision making.


Chief Marketer Listline May 16

By Chris DeMartine

oregonianEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Oregonian and Caliber Corporate Contacts.


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