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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 13, 2013

Chief WEB Marketer
 
Solving Marketing Complexity through Collaboration
Social, Email Help Charity: Water Raise Awareness
Chief Marketer Listline May 13

Solving Marketing Complexity Through Collaboration

By Paul Pellman

handshake-595A recent survey found that four in 10 CMOs feel unprepared to meet modern campaign objectives. An even greater percentage (7 of 10) said they fully expect a dramatic overhaul in corporate marketing within the next five years. What’s sometimes lost in this discussion is the role of the agency and analytics partner.
FULL ARTICLE

Social, Email Help Charity: Water Raise Awareness

By Beth Negus Viveiros

charity-water-webA combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager.
FULL ARTICLE

Chief Marketer Listline May 13

By Chris DeMartine

new-hampshire-magazineEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include New Hampshire Magazine and American Nurseryman Email.
FULL ARTICLE

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