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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 13, 2013

Chief WEB Marketer
Solving Marketing Complexity through Collaboration
Social, Email Help Charity: Water Raise Awareness
Chief Marketer Listline May 13

Solving Marketing Complexity Through Collaboration

By Paul Pellman

handshake-595A recent survey found that four in 10 CMOs feel unprepared to meet modern campaign objectives. An even greater percentage (7 of 10) said they fully expect a dramatic overhaul in corporate marketing within the next five years. What’s sometimes lost in this discussion is the role of the agency and analytics partner.

Social, Email Help Charity: Water Raise Awareness

By Beth Negus Viveiros

charity-water-webA combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager.

Chief Marketer Listline May 13

By Chris DeMartine

new-hampshire-magazineEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include New Hampshire Magazine and American Nurseryman Email.

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