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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 03, 2013

Chief WEB Marketer
Not Your Normal Data: The Impact of the Outlier
Big Data Connects Online/Offline Fashion Shopping Experiences
Chief Marketer Listline June 3

Not Your Normal Data: The Impact of the Outlier

By Sam Koslowsky

crystal-ball-595Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes. Learn why understanding the impact of these anomalies is crucial to your database marketing strategy.

Big Data Connects Online/Offline Fashion Shopping Experiences

By Jason Hahn


If they’re savvy enough, retailers can leverage Big Data to create a better experience for shoppers both online and offline. Learn how retailers are using data to connect in-store, mobile and web elements for increased engagement.


Chief Marketer Listline June 3

By Chris DeMartine

Fed-BarEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

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