| Chief DATA Marketer
Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECTJune 03, 2013 |
 |
| Not Your Normal Data: The Impact of the Outlier |
| Big Data Connects Online/Offline Fashion Shopping Experiences |
| Chief Marketer Listline June 3 |
Not Your Normal Data: The Impact of the OutlierBy Sam Koslowsky  Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes. Learn why understanding the impact of these anomalies is crucial to your database marketing strategy.FULL ARTICLE |
|
Advertisement
|
Big Data Connects Online/Offline Fashion Shopping ExperiencesBy Jason Hahn 
If they’re savvy enough, retailers can leverage Big Data to create a better experience for shoppers both online and offline. Learn how retailers are using data to connect in-store, mobile and web elements for increased engagement. FULL ARTICLE |
Chief Marketer Listline June 3By Chris DeMartine  Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.FULL ARTICLE |
|
Advertisement  The NCPSSM list boasts 100+ continuations and includes 510,000 12 month members/donor s interested in preserving the benefits of Social Security and Medicare. Seniors have responded to a direct mail membership request and have also signed a petition or letter to members of Congress. Additional NCPSSM files: Wiland Direct Modeled Masterfile, Donors to Environment, Gardening Enthusiasts, Pet Owners, and more! Peggy O'Keefe, Infogroup Targeting Solutions, 402.836.5690 |
Related Events |
| Search our site for Related Events |
Find Products and Services |
| Search our site for Products and Services |
|
Advertisement  B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes" Register Now! |
ABOUT THIS NEWSLETTERYou are subscribed to this newsletter as `email`For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer An Access Intelligence publication International: 847-763-9509 Email: Customer Service Access Intelligence | 10 Norden Place, Norwalk, CT 06855 © 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
| About Us Privacy Policy |