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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 24, 2013

Chief WEB Marketer
Best-in-Class Lead Scoring, Nurturing and Qualification
Chief Marketer’s Annual Prospecting Survey
Chief Marketer Listline June 24

Best-in-Class Lead Scoring, Nurturing and Qualification

By Beth Negus Viveiros

fingersGetting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy. Meagen Eisenberg of DocuSign shares ideas on how to work with your sales team to achieve that goal.

Chief Marketer’s Annual Prospecting Survey

By Beth Negus Viveiros

Acquisition efforts are increasing on all fronts in 2013. Download the results of our annual lead generation survey to learn where marketers are investing acquisition dollars in 2013, the impact of social data, the role of email in prospecting efforts and much more.

Chief Marketer Listline June 24

By Casey McClay

barton-cardsEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include and card buyers from Barton Clay.

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6 Steps Marketers Must Take to Perserve Mobile Marketing

The CMO's Guide to Beating the Engagement Crisis

2013 Email Marketing Metrics Benchmark Study

5 Sales Onboarding Challenges and Potential Breakthroughs

Marketing's Role in Outperforming the Fortune 500

Social Media Best Practices White Paper

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