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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 17, 2013

Chief WEB Marketer
Using Facebook as a Gateway to Consumer Data
DMEF Changes Its Name to Marketing EDGE
Chief Marketer Listline

Using Facebook as a Gateway to Consumer Data

By Kristin Hambelton

Facebook-LogoMany CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power is its potential to provide a wealth of consumer data.

DMEF Changes Its Name to Marketing EDGE

By Jason Hahn

marketing-edgeThe Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

Chief Marketer Listline 

By Casey McClay

workwearEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Our Sunday Visitor, Obama for America and

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