Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 17, 2013

Using Facebook as a Gateway to Consumer Data

DMEF Changes Its Name to Marketing EDGE

Chief Marketer Listline

Using Facebook as a Gateway to Consumer Data

By Kristin Hambelton

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power is its potential to provide a wealth of consumer data.
FULL ARTICLE

Lawyers, postal or email

The Federal Bar Association mailing lists are now available for postal or email offers. 70% work in private sector; 59% are young lawyers who need your products & services to get careers underway. Contact Christina (Tina) Cherry, 703.706.0309; www.mgilists.com.

DMEF Changes Its Name to Marketing EDGE

By Jason Hahn

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.
FULL ARTICLE

Dream Products delivers smart shoppers who purchase unique, value-priced items including women’s lingerie/accessories, men’s apparel/accessories, collectibles, footwear, gardening, housewares, health, jewelry and pet products. The file averages 92,000 hotline names. TargetReady Models, as well as a full array of enhancements is available. Contact Mary Hickey, Infogroup Targeting Solutions, 402.836.5662

Chief Marketer Listline

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
FULL ARTICLE

The PROMO 100 is now PROMO’s Top Shops! Creative work is back as one of the criteria for inclusion in the most sought after resource by brand marketers looking for exceptional promotional agencies and agencies seeking partners for brand work.

Submit today, applications due June 28.

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June 18, 2013 Time: 2:00 p.m. ET

Make your webinars more than just a presentation tool! Create interactive and engaging webinars to get higher quality leads and educated prospects.

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