Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 10, 2013

Proving the ROI of Dynamic Content Marketing

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

Chief Marketer Listline June 6

Proving the ROI of Dynamic Content Marketing

By Beth Negus Viveiros

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond. Learn tips from Verizon Wireless and Schwan's.
FULL ARTICLE

Targeting the Health & Beauty market? Marketing Genetics identifies prospects who match your “best customer DNA” by leveraging actual buying history! Health & Beauty Buyers: 1,454,000 3 Month Hotline Marketing Genetics Ailments 1,173,000 3 Month Hotline Get in on the Marketing Genetics incentive program—CLICK HERE to view. Heather Winnicki-Mateus, 402.836.5695

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

By Joe DeCosmo

For marketers, the value of data can feel immeasurable, even with an endless menu of Big Data, tools and technology at their fingertips. Get ideas on how to scale your marketing campaigns and identify behavior patters to improve sales and prevent customer churn.
FULL ARTICLE

Chief Marketer Listline June 6

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to marketLists featured this week include Companion Animal Protection Society and Citizens Utility Board.
FULL ARTICLE

Email now available for JSM 2013

ASA’s Joint Statistical Meeting (JSM 2013) mailing list is now available with postal and email channels to reach this influential audience. Contact Jason Easley with questions about JSM or American Statistical Association lists, 703.706.0341.

Related Whitepapers

Using Social Gaming to Drive Engagement: Insights & Best Practices for Brand Managers

6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer

Six Steps Marketers Must Take to Preserve Their Mobile Marketing Initiatives

Take the Pain Out of Marketing Campaigns

Marketing's Role in Outpeforming the Fortune 500

Social Media Best Practices White Paper

Related Events

Search our site for Related Events

Find Products and Services

Search our site for Products and Services

B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes"
Register Now!

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy