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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 10, 2013

Chief WEB Marketer
Proving the ROI of Dynamic Content Marketing
The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable
Chief Marketer Listline June 6

Proving the ROI of Dynamic Content Marketing

By Beth Negus Viveiros

schwannPositioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond. Learn tips from Verizon Wireless and Schwan's.

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

By Joe DeCosmo

checklistFor marketers, the value of data can feel immeasurable, even with an endless menu of Big Data, tools and technology at their fingertips. Get ideas on how to scale your marketing campaigns and identify behavior patters to improve sales and prevent customer churn.

Chief Marketer Listline June 6

By Casey McClay

companion-animalEach week, Chief Marketer and NextMark offer a selection of files new to marketLists featured this week include Companion Animal Protection Society and Citizens Utility Board.

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Social Media Best Practices White Paper

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