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Chief DATA Marketer
Best practices in prospecting & mining customer data
from the editors of Chief Marketer, PROMO and DIRECT
July 08, 2013
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By Olly Downs
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
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By Beth Negus Viveiros
Start making sense of all the customer information flooding your way from every direction. In this special report, learn ways to determine what data really matters to your organization, how to find the right skill sets for your data team, ideas for maximizing social data and much more.
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ByCasey McClay
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Carus Publishing and Crutchfield.
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B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes"
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