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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

July 08, 2013

Chief WEB Marketer
Using Mobile Data to Change Consumer Behavior
Special Report: Data Driven Marketing
Chief Marketer Listline

Using Mobile Data to Change Consumer Behavior

By Olly Downs

crystal-ball-595Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Special Report: Data Driven Marketing

By Beth Negus Viveiros

Start making sense of all the customer information flooding your way from every direction. In this special report, learn ways to determine what data really matters to your organization, how to find the right skill sets for your data team, ideas for maximizing social data and much more.

Chief Marketer Listline 

ByCasey McClay

cricketEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Carus Publishing and Crutchfield.

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Putting Social to Work for Your Business

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The CMO's Guide to Beating the Engagement Crisis

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