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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

July 26, 2013

Chief WEB Marketer
Online Content Strategy: Open Up the Conversation
Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement
Chief Marketer Listline July 26

Online Content Strategy: Open Up the Conversation

By Beth Negus Viveiros

ardath-albeeWhen many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation. B2B LeadsCon advisory board member Ardath Albee shares thoughts on why companies must go beyond chatting about their products in social interactions.

Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

By Ashley Eckel

hands-355With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands. Learn more about how companies can use sweeps to engage consumers and gather data.

Chief Marketer Listline 

By Casey McClay

landscapeMailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

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