Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

July 26, 2013

Online Content Strategy: Open Up the Conversation

Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

Chief Marketer Listline July 26

Online Content Strategy: Open Up the Conversation

By Beth Negus Viveiros

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation. B2B LeadsCon advisory board member Ardath Albee shares thoughts on why companies must go beyond chatting about their products in social interactions.
FULL ARTICLE

Holiday mail planning? Check out the 12 month buyers from Bits and Pieces—177,748 Gift Givers and 104,632 Children’s Toy Product Buyers. Or select 138,404 Oct.-Dec. 2012 Gift Givers and 88,000 Oct-Dec 2012 Toy Product Buyers. Buyers (average age range 40-60+) purchase from a collection of gifts, games, toys and original jigsaws. Lynn Wallis, Infogroup Targeting Solutions, 402.836.5602

Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

By Ashley Eckel

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands. Learn more about how companies can use sweeps to engage consumers and gather data.
FULL ARTICLE

The Third Annual Event Technology Awards Call for Entries is open! Submit today to the only program that recognizes the power of integrating technology into events and trade shows. Act fast- the deadline to submit is August 22.

Submit Today!

Chief Marketer Listline

By Casey McClay

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.
FULL ARTICLE

CEC=Exceptional Results

MGI offers email & postal channels for the Council for Exceptional Children. This file of more than 50M educators is very selectable & updated. Postal year-round; email for annual conference. For more information and counts, contact Candy Brecht, phone 703.706.0383.

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