Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

July 22, 2013

Making the Most of Holiday Data Year Round

Q&A: Content Marketing Requires Coordination Between Marketing and Sales

Chief Marketer Listline

Making the Most of Holiday Data Year Round

By Beth Negus Viveiros

Marketers often don't act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That, says Eric Tobias of ExactTarget, is a mistake.
FULL ARTICLE

B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes"

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Q&A: Content Marketing Requires Coordination Between Marketing and Sales

By Jason Hahn

game-595 To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck,a speaker at next month's B2B LeadsCon.

FULL ARTICLE

Passionate Professional Educators

Bureau of Education & Research (BER) is North America’s leading provider of staff development and training resources for professional educators. The list of more than 225M names is unrivaled in response rates, and it is ready for your mailing. Contact Candy Brecht, 703-706-0383.

Chief Marketer Listline July 19

By admin

Each week, Chief Marketer and NextMark feature a selection of files new to market. Lists featured this week include Dover Saddlery and Camp Business Magazine.
FULL ARTICLE

BRAND NEW! Now select from true transactional data including RFM, Sales Channel, and Product Category combined with Age, Income, Presence of Children, and Lifestyle data with The Atlantic Marketing Genetics Enhanced. Reach readers of national and international news as well as articles on science, politics, art, and more! Cindi Nowatnick, Infogroup Targeting Solutions 402.836.6238

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