Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

July 15, 2013

Content and Data Crucial for Lead Nurturing

Building a B2B Loyalty Program With B2C Tactics

Chief Marketer Listline July 12

Content and Data Crucial for Lead Nurturing

By Jason Hahn

B2C and B2B lead nurturing processes have their differences, but the bottom line is that its all about buyers trying to make informed decisions. During Integrated Marketing Week, experts offered thoughts on how to use content and data to connect with prospects.
FULL ARTICLE

Email now available for JSM 2013

ASA’s Joint Statistical Meeting (JSM 2013) mailing list is now available with postal and email channels to reach this influential audience. Contact Jason Easley with questions about JSM or American Statistical Association lists, 703.706.0341.

Building a B2B Loyalty Program With B2C Tactics

By Bryan Pearson

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources. In this exclusive book excerpt from "The Loyalty Leap," Bryan Pearson shares ideas on how to make that happen.
FULL ARTICLE

EWith 3,400,000 names, OSP Group Masterfile (formerly Redcats USA) has it all—plus-size fashion and home product brands such as Woman Within, Roaman's, KingSize, Jessica London, BrylaneHome, OneStopPlus.com and BRAND NEW Fullbeauty. Pinpoint your next customer multiple ways with the many enhancements available. Modeling available as well! Contact Mary Hickey or Audrey Wallis at Infogroup Targeting Solutions.

Chief Marketer Listline July 12

By Casey McClay

Each week, Chief Marketer and NextMark share files new to market. Lists featured this week include Humane Society International - Canada and Asia Cloud Forum.
FULL ARTICLE

B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes"

Find Out More!

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