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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

July 15, 2013

Chief WEB Marketer
Content and Data Crucial for Lead Nurturing
Building a B2B Loyalty Program With B2C Tactics
Chief Marketer Listline July 12

Content and Data Crucial for Lead Nurturing

By Jason Hahn

ducks-355B2C and B2B lead nurturing processes have their differences, but the bottom line is that its all about buyers trying to make informed decisions. During Integrated Marketing Week, experts offered thoughts on how to use content and data to connect with prospects.

Building a B2B Loyalty Program With B2C Tactics

By Bryan Pearson

Happy TeamThere is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources. In this exclusive book excerpt from "The Loyalty Leap," Bryan Pearson shares ideas on how to make that happen.

Chief Marketer Listline July 12

By Casey McClay

humane-canadaEach week, Chief Marketer and NextMark share files new to market. Lists featured this week include Humane Society International - Canada and Asia Cloud Forum.

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