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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

August 26, 2013

Chief WEB Marketer
Not All Customers Are For You: Prospecting 101
The New B2B SEO: Search Experience Optimization
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Not All Customers Are For You: Prospecting 101

By Beth Negus Viveiros

marcusWhen prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you. On the Big Fat Marketing Blog, read why Marcus Sheridan of The Sales Lion thinks marketers need to be selective about who they target.

The New B2B SEO: Search Experience Optimization

By Jason Hahn

lead capture campaignsOld school B2B SEO was all about getting traffic immediately by gaming algorithms and ranking well for certain keywords. Today, that definition has changed, and this requires businesses to take a more holistic view, says Jim McKinley of 360 Partners.

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By Casey McClay

Screen Shot 2013-08-21 at 5.50.01 PMEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists offered this week include One Step Ahead PIP and Sensational Beginnings.

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