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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

August 20, 2013

Chief WEB Marketer
Determining the Value of Social Data and Share of Voice
Email List Prices Still Dropping: Worldata Index
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Determining the Value of Social Data and Share of Voice

By Rick Miller

rick-millerCMOs and data scientists are seeing the allure of social data as a tool to make broader marketing decisions. But they're still in the early days of truly establishing perspective around the data, particularly at the category level.

Email List Prices Still Dropping: Worldata Index

By Beth Negus Viveiros

money-595Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.

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By Casey McClay

sheepEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Countryside Publications and Creative Kidstuff.

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