By Rick Miller
CMOs and data scientists are seeing the allure of social data as a tool to make broader marketing decisions. But they're still in the early days of truly establishing perspective around the data, particularly at the category level.
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By Beth Negus Viveiros
Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.
FULL ARTICLE |
By Casey McClay
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Countryside Publications and Creative Kidstuff.
FULL ARTICLE |
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