Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

April 29, 2013

Social Can Help Insurers Build Personality, Leads

Getting Ready for a New Ecommerce Platform

Chief Marketer Listline

Social Can Help Insurers Build Personality, Leads

By Beth Negus Viveiros

For insurance agents, a robust social presence can be a great policy when it comes to generating leads and building relationships with customers and prospects. Learn what kind of content works best for local businesses looking to boost their profile.
FULL ARTICLE

Apparel buyers your audience?

Marketing Genetics enables you to accurately identify prospects who match your "best customer DNA." 30MM+ Last 12 Month Apparel/Accessories Buyers! This rich prospecting repository offers direct response RFM data by channel, pay method and category purchases. Contact Heather Winnicki-Mateus at Infogroup Targeting Solutions for specific counts, 402.836.5695—ask about incentives!

Getting Ready for a New Ecommerce Platform

By Mark Eckman

Post-launch business readiness is a serious issue when implementing a new ecommerce system. Not planning holistically, forgetting to watch the right metrics and not managing scope migration is where many businesses fail.

FULL ARTICLE

Chief Marketer Listline

By Chris DeMartine

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Music Stand and Chain Drug Review.
FULL ARTICLE

SLA 2013 in San Diego!

Be a part of the excitement as leaders and members of the Special Libraries Association gather for the 2013 Annual Meeting. For great results, combine postal and email options for the conference! Candy Brecht, 703-706-0383.

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Free Webinar: Leverage Big Data to Transform Your Email Marketing Program Date: May 8, 2013 Time: 2:00 p.m. EST

Learn how to quickly tap into customer data and make it actionable at any point in the buying cycle. This is the key to success.

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