Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 06, 2013

Special Report: Multichannel Marketing to Different Ethnic Segments

Chico’s FAS Runs its Cause Program Locally

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Special Report: Multichannel Marketing to Different Ethnic Segments

By Beth Negus Viveiros

For marketers targeting ethnic segments, the added elements of varied languages and traditions makes life more challenging. Learn how tapping into different cultures is helping brands build engagement and ROI.
FULL ARTICLE

RTs The American Society of Radiologic Technologists mailing list offers amazing access for CME seminars, publishers, recruiters, and others seeking medical imaging technologists and radiation therapists. Freshly updated and ready to mail. Contact Candy Brecht, 703.706.0383; http://www.mgilists.com/.

Chico’s FAS Runs its Cause Program Locally

By Patricia Odell

Localized marketing is helping Chico's FAS increase awareness for a corporate giving program. Learn how the women's clothing marketer is targeting shoppers where they live.
FULL ARTICLE

NEW! Cooking Enthusiasts; NEW! Avid Golfers! Also available: Pet Owners, Gardeners, Seniors & Grandparents, Veterans, Jewish Donors, Catholic Donors, and Wiland Direct Modeled file. Memorial Sloan-Kettering Cancer Center is the oldest and largest institution devoted to prevention, patient care, research and education in cancer. 90+ Continuations! Peggy O'Keefe or Cindi Nowatnick, Infogroup Targeting Solutions.

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By Chris DeMartine

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Association of Healthcare Philanthropy and the Institute of Natural Healing.
FULL ARTICLE

Free Webinar: Leverage Big Data to Transform Your Email Marketing Program Date: May 8, 2013 Time: 2:00 p.m. EST

Learn how to quickly tap into customer data and make it actionable at any point in the buying cycle. This is the key to success.

Register Now!

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