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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

May 06, 2013

Chief WEB Marketer
Special Report: Multichannel Marketing to Different Ethnic Segments
Chico’s FAS Runs its Cause Program Locally
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Special Report: Multichannel Marketing to Different Ethnic Segments

By Beth Negus Viveiros

AARP-cropFor marketers targeting ethnic segments, the added elements of varied languages and traditions makes life more challenging. Learn how tapping into different cultures is helping brands build engagement and ROI.

Chico’s FAS Runs its Cause Program Locally

By Patricia Odell

SmilePost595Localized marketing is helping Chico's FAS increase awareness for a corporate giving program. Learn how the women's clothing marketer is targeting shoppers where they live.

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By Chris DeMartine

Screen Shot 2013-05-03 at 10.23.56 AMEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Association of Healthcare Philanthropy and the Institute of Natural Healing.

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