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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 01, 2013

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The Future of Excel for Media Planning
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
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The Future of Excel for Media Planning

By Chris DeMartine

calculatorEven after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting and analysis. Surprised? You should be.



Dole and Rachael Ray Broaden Reach of Cook-Off Contest

By Patricia Odell

Dole250Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of the national campaign to increase the number of entries—and the size of its database.



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By Maria Dailey

builder-595Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Builder magazine and the National Products Association.



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