Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 01, 2013

The Future of Excel for Media Planning

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

Chief Marketer Listline

The Future of Excel for Media Planning

By Chris DeMartine

calculator Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting and analysis. Surprised? You should be.

FULL ARTICLE

Internal Medicine

American Alliance of Internal Medicine gives access to APDIM, CDIM, APM, and members of other groups in the Alliance. Select by group, medical specialty, job function (including Chief Resident or Dean of Medical School). For counts or information contact Noah Poissant, phone 703.706.0393.

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

By Patricia Odell

Dole250 Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of the national campaign to increase the number of entries—and the size of its database.

FULL ARTICLE

Chief Marketer Listline

By Maria Dailey

builder-595 Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Builder magazine and the National Products Association.

FULL ARTICLE

Jerry Baker 5+ Statement Program 395,000 Annual 2013 5+ Statements

Jerry Baker Statement Program 594,000 Annual 2013 Statements Dee Berry, Infogroup Targeting Solutions 402.836.5654

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