| Chief Business Marketer
B2B Marketing Insights, Ideas, Tips and Trends September 12, 2013 |
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Old school B2B SEO was all about getting traffic immediately by gaming algorithms and ranking well for certain keywords. Today, that definition has changed, and this requires businesses to take a more holistic view, says Jim McKinley of 360 Partners.
How to Build Healthy, Profitable Relationships with Your CustomersBy Adam DeGraide
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Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
Not All Customers Are For You: Prospecting 101By Beth Negus Viveiros
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When prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you. On the Big Fat Marketing Blog, read why Marcus Sheridan of The Sales Lion thinks marketers need to be selective about who they target.
Determining the Value of Social Data and Share of VoiceBy Rick Miller
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CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions. However, many marketers are still in the early days of establishing perspective around this data.
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