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Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

November 15, 2013

Chief Business Marketer
 
 
B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Solving the Big Data Challenge
Building Your Super Social Media Team



 

B2B Marketers Unsatisfied With Conversion Rates: CMO Council

By Beth Negus Viveiros

B2BAlmost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
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Solving the Big Data Challenge

By admin

air-new-zealandWhen confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

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Building Your Super Social Media Team

By Jason Hahn

Chief Marketer Social Media Team InfographicThis infographic lays out who should be doing what in your social media plan.

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