Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

June 13, 2013

The Role of Content in B2B Digital Marketing

Informing B2B Conversations With Content Curation

Kohler Mobile Tour Let’s People Test the Flush

The Role of Content in B2B Digital Marketing

By Beth Negus Viveiros

bozzuto Producing content that engages and maintaining an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.Sashi Bellamkonda of The Bozzuto Group offers his thoughts on ways B2B marketers can maximize their engagement online. Read Full Story

The PROMO 100 is now PROMO’s Top Shops! Creative work is back as one of the criteria for inclusion in the most sought after resource by brand marketers looking for exceptional promotional agencies and agencies seeking partners for brand work.

Submit today, applications due June 28.

Does your data give you a strategic advantage? CRM and MAP are just the beginning. The right marketing database increases effectiveness.
Learn how: Download the new Harte-Hanks white paper “Strong Data Delivers Better Marketing Results: The Case for a Marketing Database” today.

Informing B2B Conversations With Content Curation

By Beth Negus Viveiros

content-thinking A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves. This means there's a huge rift between supply and demand—and a huge opportunity for content curation.

Read Full Story

B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes"
Register Now!

Kohler Mobile Tour Let’s People Test the Flush

By Sandra O'Loughlin

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation. Event Marketer shares how the tour showcased Kohler's products in 25 markets across the U.S.

Read Full Story

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