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Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

May 08, 2013

Chief Business Marketer

Logicalis Uses Humor in IT Campaign

Beth Negus Viveiros


BobAn integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.


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Key Metrics for Determining Your Marketing ROI



money-newAt face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.


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Why The Customer Should Be Central to Inbound Efforts

Jason Hahn


Dart hitting a targetChief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.


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