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Chief Marketer Direct
January 8, 2015

 

Marketers Embracing Data-Driven Practices
A majority of marketers are embracing data-driven marketing practices, and they're working hard to find the right tech solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
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What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan? Grant Johnson considers the importance of a strong content strategy in 2015.
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Drive Engagement and Conversions With Video
2014 was a breakout year for brands using video to drive engagement and conversion. Learn how you can create video content that is relevant and engaging to decision makers in your space. 
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Want to Be Successful in 2015? Have a Plan
Do you know young marketers with aspirations of marketing glory? Do they have a solid career plan to take them from internships to the c-suite?  A new whitepaper from the London School of Marketing looks at the goals newbies need to have for career success.
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Resolve to Work With the Top Shops in 2015
Have you checked out the 2015 B2B Top Shops list yet? Learn how you can be among the first to submit your agency's application for next year's listing and become a Top Shop.
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Three Game-Changing Content Marketing Highlights 
What content resonated most strongly with B2B audiences in 2014? Discover some of the top ways marketers connected with audiences and how you can adapt these tactics in the new year. 
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Job Opportunities

Marketing Manager, Product Marketing & Development
Naturopathica, New York, NY

Marketing Manager
Berry Appleman & Leiden, San Francisco, CA

Marketing Director, NA Consumer Direct GTM
Dell, Inc., Round Rock, TX

Marketing Manager, SEM Operations (macys.com)
Macys, San Francisco, CA

/Marketing Manager
Dickinson Financial Corp, Kansas City, MO

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