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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

March 28, 2013

Chief WEB Marketer
 
 
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
A $5 Fee Just to Browse

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

By Patricia Odell

dole595Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter. The contest, which began March 18, requires participants to submit an [...]

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A $5 Fee Just to Browse

By Patricia Odell

payme595One Australian shop owner has had it with showroomers. He has posted a sign on the front door of his specialty food retail store in Brisbane alerting potential customers that they will now be charged a $5 fee to simply enter the store. The fee is reimbursed from the final purchase amount or forfeited if [...]

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