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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer and DIRECT

March 19, 2013

Pay Attention to Your Integrated Media Mix

Beth NegusA single channel marketing approach simply won't cut it today. Here are key steps to move your business into a successful multichannel strategy.

Multichannel Donors Give More: Survey

Larry RiggsDonors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

Multichannel Donors Give More: Survey

Larry RiggsDonors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

Multichannel Donors Give More: Survey

Larry RiggsDonors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

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