Chief Marketer Tech Talk

A lot of exhibitors bend over backwards to get the attention of attendees

Cisco's 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, "A Matter of Time".

  Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.

2012 PRO Award Finalist: Source Marketing for Philips and the "Philips LED Light Experience" event marketing promotion.