View Web Version  |  Add to Safe Sender List

Chief Marketer Tech Talk

Leveraging Marketing Technology to Achieve Measurable Results

March 19, 2013

Chief Tech Talk Marketer

The Look-at-Me Season

Beth Negus

A lot of exhibitors bend over backwards to get the attention of attendees

Read Full Story

2012 PRO Award Finalist: George P. Johnson for Cisco

Brian Quinton

Cisco's 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, "A Matter of Time".

Read Full Story

Tide Ties Olympic-Themed Social Promo to New York City Event

Patricia Odell

  Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.

Read Full Story

2012 PRO Award Winner: Source Marketing for Philips

Patricia Odell

2012 PRO Award Finalist: Source Marketing for Philips and the "Philips LED Light Experience" event marketing promotion.

Read Full Story