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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

March 19, 2013

2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA

2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

2012 PRO Award Finalist: The Marketing Arm for Doritos

2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA

By Patricia Odell

2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.

FULL ARTICLE

2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

By Brian Quinton

On March 6, 2012, the Oreo cookie celebrated its 100^th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit their moments online. Oreo birthday present mailers were shipped to 30 top-tier food media and bloggers introducing targets to the new, limited edition Birthday Cake Oreo.

FULL ARTICLE

2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

By Brian Quinton

FULL ARTICLE

2012 PRO Award Finalist: The Marketing Arm for Doritos

By Patricia Odell

2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Crash the Super Bowl" Best Sponsorship or Tie-in Promotion.

FULL ARTICLE

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