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Chief Business Marketer

 B2B Marketing Insights, Ideas, Tips and Trends

March 19, 2013

Chief Business Marketer

Mattel Uses Web to Boost Retail Sales and Bond with Collectors

By Beth Negus

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

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5 Ways CPG Brands Can Use Pinterest

By Patricia Odell

CPG brands are struggling to make Pinterest work for them. Here's some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

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How to Make Your Online Contest Cheater-Proof

By Patricia Odell

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

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