Nestlé Pure Life_Facebook-Cover-8828x315px Updated 12.07

Posted on by Patty Odell

Nestlé Waters

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.