B&N Grows Studio: Barnes & Noble has expanded the Studio section of its Web site which features original content about books, readers and writers, and showcases Web video series and other multimedia content. New series will include “Moving Paragraphs,” which pairs celebrated writers narrating passages from their favorite books with original animation and “Why I Read,” which asks readers in Los Angeles to share stories about their favorite books.
Fox International Debuts Wiki: Fox International Channels has launches Biensimple.com, a wiki-based community devoted to providing simple solutions for everyday problems in areas like health, cars, beauty and money. It is slated to be is the first of a series of web-based destinations catering to the Spanish speaking audience.
Mars Launches Halloween Sweeps Site: (Promo) Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million. At the accompanying site, HalloweenMillion.com, buyers of specially marked bags and individual sizes of M&M’s, Snickers, 3Musteteers, Twix, Milky Way, Skittles, or Starburst products can enter UPC codes through Oct. 31. Players then will be directed to that brand’s “room” in the Million Dollar Mansion. Each room will contain clickable items, which could reveal an instant-win message. Prizes include coupons for free candy, $1,000 M&M’s branded Visa cards. People who play will be entered in the sweepstakes for the $1 million grand prize. In all, 20,000 instant-win prizes will be awarded, the company said. The site also features online games in each brand’s room to extend the experience.