Driving Webinar Registrations and Attendance

Posted on by Beth Negus Viveiros

Driving registration is the number one challenge for marketers trying to stage successful webinars, according to a recent benchmark report by ON24.

Forty-two percent of respondents cited this as their main challenge. Other hurdles included providing an engaging experience (30.5%), getting attendee feedback (10.5%) and extending the life/value of webinars (16.2%).

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?

On Thursday, Dec. 11 at 1 pm ET/ 10 am PT, join Mark Bornstein, director of content marketing for ON24 for a live webinar, “How to Drive Webinar Registration and Attendance in 2015.” The free webinar will cover how to create compelling emails, ways to increase audience receptivity, benchmark data on promotional best practices, how to use personalization to increase response and more.

Bornstein will share insights from the over 23,000 webinars ON24 supports annually, and offer data from its benchmark report, which reviewed data from over 2,300 webinars offered by 500 different organizations.

ON24’s research shows that emails are still a highly effective way to drive webinar attendance. What type of creative works? Short and to the point works, with a strong opening statement. Use bullets to highlight your content and focus on your value proposition—but don’t over promise.

For more, attend ON24 and Chief Marketer’s free live webinar on Thurs. Dec 11. Click here to register.

 

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!