Doritos Barbecue HeatWave Chips

Posted on by Patty Odell

Doritos HeatWave Chips Take Bold Flavor to a Burst of Heat in Just One Bite (PRNewsfoto/Frito-Lay North America)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.