DMA to Back Anti-Spam Law

Posted on by Chief Marketer Staff

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

In a talk at the DMA annual conference in San Francisco last month, he said the association’s board of directors voted in favor of federal legislation against unsolicited commercial e-mail.

Instead of starting from scratch, the group would work to

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