MARTECH

Reshaping the B2B Buyer Experience

|  by Sanjay Castelino

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

How Bots Degrade the Marketing Tool Ecosystem

|  by Peter Zavlaris

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

Build Branded Digital Experiences That Users Love

|  by Jaron Rubenstein

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.