MARTECH

Cyclone view

Can Your Customers Count On You in a Hurricane?

|  by Sharon Gillenwater

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

Emojihealth is one example of a brand using technology to create a connection.

Using VR to Tell Your Story

|  by John Skolis

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Abstract light rays, speed and motion blur. Energy technology concept

The Digital Crossover Between Marketing and Technology

|  by Brian Gregg

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.