Consumer Marketing

Bluefly.com Taps ‘Naked’ Ad for Holiday Game

|  by Chief Marketer Staff

Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You'll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the ...

TiVo Develops Ad Search Product for TV

|  by Chief Marketer Staff

TiVo, Inc. is set to launch a television-based advertising search service in Spring 2006. The service will deliver relevant, targeted ads to subscribers who opt-in to view certain ad categories, such as automotive, travel, telecommunications and ...

Greg Livingston Q&A: Mom Plus Kid Equals Superconsumer

|  by Chief Marketer Staff

CHIEF MARKETER Web editor Tim Parry recently spoke with Greg Livingston, the executive vice president of Cincinnati-based WonderGroup, about how the role of mother as consumer has changed and why you should market even “adult” products such as autos to youngsters.