Consumer Marketing

Star Power Preview

|  by Chief Marketer Staff

The next event on the entertainment marketing calendar is the Promotion Marketing Association's Star Power conference, which will take place May 23-24

AFP Settlement Approved

|  by Chief Marketer Staff

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

As Seen On TV

|  by Chief Marketer Staff

Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon's 175-plus malls as early as fourth-quarter

The Mall, the Merrier

|  by Chief Marketer Staff

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties' Cash Back for Schools program in 58 malls. Shoppers turn in