Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.
