Consumer Marketing

The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.

Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.

Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years.

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.