Consumer Marketing

Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

Festival marketing is a hot topic and LG has joined the ranks with an expansive, interactive experience at Bonnaroo.

To help promote the summer blockbuster “Jurassic World: Fallen Kingdom,” Amazon used video to show that you can order just about anything on the site, including, perhaps, even things that are extinct.

Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.

The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.

The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.

Heinz put together a series of engaging promotions to create a stir around its new product.

Tech brands represented 20% of the final list—with Apple in the top spot. See who made the cut.

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.