ACTS OF CONTRITION
This tidbit comes from attorney Felix Hofer of Studio Legale Hofer Losch Torricelli, who apprises the PMA Law Bulletin of goings-on in Italy.Under the
Consumer Marketing
OVERSEAS: Tour of Duty
When does something as low-tech as a Christmas card qualify as a hot marketing tool? When Blockbuster Entertainment customers send 66,000 of them to soldiers
From Hub to Home
Cyrk, Inc., Gloucester, MA, made a strategic investment in Skulogix, Inc., a private Toronto-based company that provides direct-to-consumer product fulfillment
Frankel Goes Global via Publicis
Frankel & Co. plans to invest in global expansion and new technology following its purchase last month by Publicis SA.Paris-based Publicis will pay a
House Beautiful
Appliance makers are serving upscale goods and brand-conscious promos. Will it curb consumers' appetite for price deals?Appliance sales are strong as
Accounting for Survival
In December's column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you're
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
Escape to the Net
Is the Internet spawning a nation of jaded super-consumers who feel more empowered and at the same time more bored? Recent studies from various sources
Brand Enthusiasm: Why some brands thrive while others dive.
Why would 100,000 people travel to a corporation's anniversary event, competing for the opportunity and paying for the privilege?Why would a group of
