ASIAN INVASION
Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.
Consumer Marketing
Perseverance Pays Off, Millennium Pays Back, Loyalty Lives!
The Bloody boycott is over, readers - you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn't know there was a boycott?
Fresh Dough: Hawthorne takes charge at Ocean Spray.
Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo
FROM Interstate To Internet
They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way
Detail Devils
Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by
The Long and Winding Road
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be
Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
Aisle Racing: NASCAR, Kmart team on sales-driving premium/sweepstakes effort.
Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail
March 1, 2000
Property lines
Looking for a good idea to borrow, license, or buy? Check out IP Network, an intellectual property marketplace that launched in December. The site hosts
