Consumer Marketing

Detail Devils

Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by

FROM Interstate To Internet

They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way

The Long and Winding Road

Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be

Property lines

|  by Chief Marketer Staff

Looking for a good idea to borrow, license, or buy? Check out IP Network, an intellectual property marketplace that launched in December. The site hosts

Meaty Issues

|  by Chief Marketer Staff

Tyson Foods won the first round in its game of chicken with ConAgra, with a second skirmish set for this month.Springdale, AR-based Tyson won an injunction

SHADES OF WINTERS

|  by Chief Marketer Staff

Ad agency MARC USA, Pittsburgh, bought ad specialty house Winters Associates, Columbus, IN, as part of a plan to expand its promotional services. Indianapolis-based