SPECTRA SPOTLIGHT: Heavy Air Fresheners, Aerosol Variety
Everyone has at least one relative who's addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,
Consumer Marketing
A Shirt for All Seasons
It's a perennial classic, but it has to be done right. Lee Printwear, a division of VF Knitwear, Inc., Martinsville, VA, is offering the latest word in
Platform Building
Ha-Lo Industries' purchase of Starbelly.com merges the largest distributor of promotional merchandise with a company whose virtual stores give Internet
Don’t Try This at Work
Do you know what you do for a living? If you dig past the magma of this year's strategy, when do you reach the core of your competencies?You're probably
Independents Day
Not every movie tie-in has to rival a Cecil B. Demille production.New York City-based Shooting Gallery, an independent film studio best known for producing
Tartan Control: Scottish whiskey creates a stir in Eastern Europe.
It may be cold in the Eastern European countries of Latvia, Slovenia, Estonia, and Lithuania, but Scottish-based Whyte and Mackay Scotch Whisky is warming
GREENER PASTURES
Mosaic Group, Toronto, gained a foothold in the Old Sod through the acquisition of Pentagon, a Dublin, Ireland-based sales promotion and marketing services
Don’t Smoke `em if You Get `em
R.J. Reynolds Tobacco Co. is revamping its direct-mail sampling system nationally in response to complaints from the Arizona attorney general.Reynolds
New Kids on the BLOCK
A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for
Inner Visions
The new Mercury Cougar is sleek, fast, and designed for the 21st century. The new Sony Metreon, a mega-entertainment complex in San Francisco, is another
