Consumer Marketing

The Branded Generation

|  by Chief Marketer Staff

Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report

Deregulated Mail

|  by Chief Marketer Staff

LOMBARD, IL - Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

The Undefeated

|  by Chief Marketer Staff

Apparently, it's the decline without the fall, depending, of course, on who in the coupon business you're talking to. Although total coupon expenditures

Backstage at an Information Revolution

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry's workhorse

Jamming The Regal Way

FLINT, MI - Never mind angels on the head of a pin. How many basketballs can you jam into a new 1998 Supercharged Buick Regal GS? That's the big question