This World’s For You
Bud World's comin' at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program
Consumer Marketing
Cozying up
NBC, New York City, and its ValueVision International and NBCi divisions have partnered with Polo Ralph Lauren, New York City, to launch Ralph Lauren
State Suits Slam PCH
The sweeps suits just keep on coming: Seventeen states filed suit against Publishers Clearing House on Jan. 25, the same day the magazine sweepstaker
ADDING MORE POP
Menasha Corp., Neenah, WI, acquired Elk Grove Village, IL-based Comark-Bates from Qorvis Group for an undisclosed amount. In-store promotional product
Clean Sweep: P&G puts Dryel through its paces for mall visitors.
Procter & Gamble's Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning
Sharpening the POINT OF PURCHASE
They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
Reality Check
They may reside in the virtual world, but dot-coms are spending real money to attract flesh-and-blood patrons.With costs often running into the seven
Floor show
Just how low can point-of-purchase advertising go? Right onto the floor, as it turns out, with Marking Specialist/PTI's latest in-store attention grabber.
Beyond the Fridge Door
Magnets are not just for metallic kitchen appliances anymore. The Magic Wall is a board made of oak tag with a steel insertion that can be printed with
Flapdoodle
Your customers won't have to slather sunscreen over those hard-to-reach facial areas with The Spoiler, a hat with a simple proposition: flaps on the side
