Consumer Marketing

ADDING MORE POP

|  by Chief Marketer Staff

Menasha Corp., Neenah, WI, acquired Elk Grove Village, IL-based Comark-Bates from Qorvis Group for an undisclosed amount. In-store promotional product

Floor show

|  by Chief Marketer Staff

Just how low can point-of-purchase advertising go? Right onto the floor, as it turns out, with Marking Specialist/PTI's latest in-store attention grabber.

Reality Check

|  by Chief Marketer Staff

They may reside in the virtual world, but dot-coms are spending real money to attract flesh-and-blood patrons.With costs often running into the seven

Flapdoodle

|  by Chief Marketer Staff

Your customers won't have to slather sunscreen over those hard-to-reach facial areas with The Spoiler, a hat with a simple proposition: flaps on the side

Beyond the Fridge Door

|  by Chief Marketer Staff

Magnets are not just for metallic kitchen appliances anymore. The Magic Wall is a board made of oak tag with a steel insertion that can be printed with

By the Book

|  by Chief Marketer Staff

Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding

Indecent Proposal

|  by Chief Marketer Staff

Internet service provider Phoenix Networks, St. Louis, took on ersatz actor Tom Arnold as an investor and consultant. The company put its newest shareholder