Consumer Marketing

Agencies Who’s News

|  by Chief Marketer Staff

Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing


|  by Chief Marketer Staff

CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

Backstage at an Information Revolution

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry's workhorse

Jamming The Regal Way

FLINT, MI - Never mind angels on the head of a pin. How many basketballs can you jam into a new 1998 Supercharged Buick Regal GS? That's the big question