Davidson Disappears
Lighthouse Global Network is beaming a new signal.The Chicago-based holding company last month restructured its $30 million marketing services division
Consumer Marketing
Product Recall: The latest PPAI show served up some memorable premiums.
Promo's unofficial premium scout, Richard Baron of promotional product supplier In Sight, Lancaster, PA, kept his eyes wide open while traipsing the aisles
The Real Toy Story
Promotion marketing is the main ingredient in Toys "R" Us's rebound recipe. Will the strategy work?The toy business isn't always fun and games.For Toys
Open Wide and Say `Ugh’
Women are down on docs, according to the 1999 Health Confidence Survey (HCS), which measures public attitudes on healthcare. The annual report from the
Looking for the Best in the U.S.: Call for entries to the PRO Awards 2000.
Marketing agencies across the U.S. are already submitting entries to promo Magazine's PRO Awards 2000 program. Now in its 10th year, the PRO Awards continue
Pilot of the Airwaves
A new business-to-business Web site assists marketers in finding radio stations to use for promotional giveaways. RadioGiveaways.com, from Wilko Communications,
Freedom of CHOICE
Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this
Busy Signals
Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone
Brave New Word
Don't look "impiric" up in your Funk & Wagnall's, because it's not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,
Taffy Pulling and Pushing
Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.
