Coupon Counterpoint: Secure online systems can combat home-printed fraud.
Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy "reinventing the wheel" - using the
Consumer Marketing
Kid Stuffed: Toy Fair overflows with products and promotions.
Name the hot new animated kids' series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you
Tracking the Wild Pineapple
Dole Packaged Foods Co. breaks a nature-themed promotion April 9 to kick off the all-important Easter season.The produce company hooks up for the first
CHECKING E-MAIL
24/7 Media, Inc., the New York City-based Internet advertising and media company, agreed to buy e-mail marketer Exactis.com, Denver. Exactis.com's clients,
How Hip Is Your Business?
If you want to find out how leading-edge your organization is, take this little quiz. It's made up of key questions that should help you grade your ability
The Profiler
Chicago-based nCognito Interactive Systems has announced a new Demographic Profiling System for anonymously collecting and tracking of consumer habits
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association's Star Power conference, which will take place May 23-24
Just Rewards
Dallas-based e-rewards has launched a "by invitation only" e-mail rewards program for consumers. e-Rwards members choose what topics they're interested
Teacher’s Pets
The first-ever report card on America's youngest students finds that most come prepared to learn. Nearly all children entering kindergarten - 94 percent
Trying My Patience
Do, or do not. There is no try." - Yoda.One of the most oft-used phrases at the American International Toy Fair in New York City - the be-there-or-be-square
