Consumer Marketing

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

Find a Strange Bedfellow

|  by Chief Marketer Staff

Promotion is such an incestuous business. How often do you hear people say that? Usually they're talking about how everybody's "in bed" with everybody

Peel Out

|  by Chief Marketer Staff

We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

Deal Makers

|  by Chief Marketer Staff

Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned

Direct

|  by Chief Marketer Staff

Winning Big Snyder Communications Inc., Bethesda, MD, announced that its' wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with

Busytown Goes Mobile

|  by Chief Marketer Staff

HOLLYWOOD Busytown's cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This