Think Smaller
POP-TV, a division of MPO Videotronics, a Newbury Park, CA, supplier of retail video-marketing equipment, has introduced Shelf TV. These compact in-store
Consumer Marketing
Dimensionalized Derriere Daguerres: Dorky, or Diabolical?
It was an in-pack premium to arouse the Creature from the Black Lagoon.Titillating target-audience testosterone, the folks at Sports Illustrated tipped
So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they've just
Online Coupon Debate
One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that
Asian Persuasion
While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating
Broadway Babies
Time for booster seats in the mezzanine. A study by the League of American Theatres and Producers finds that Broadway audiences are getting younger. During
Straight from the Source
Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can't make
Talking Back to the TV
Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV - advertising with promotional offers that consumers
Receipt Rebates
E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the
You May Already Be a Whiner: Fulfilling promotions can be an unfulfilling task.
It feels like the thousandth call of the day. I take a deep breath, hoping the person who picks up will remember the contest she entered. I review the
